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Lumen Is ‘Tinder For Seniors’ Also It Simply Launched

Lumen Is ‘Tinder For Seniors’ Also It Simply Launched

Lumen for an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, knows a plain thing or two about online dating sites. Lumen could be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with age range – over-50’s are Lumenis the desired clientele.

Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you have a look at dating products specific to over 50s, all of them are dating sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s spent +$4.5 million within the application.

The scene is familiar. Swipeable pages, big images, bios however with one difference.

All people have to upload a selfie included in the verification procedure, as well as an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the days and difficulties with online dating sites.

Dating apps are wide ranging. Any brand new software this is certainly attempting to scale requirements a unique sort of strategy and Argouges is attempting new stuff ; “Our company is testing lots of different marketing techniques, employing a mixture of on the internet and offline, with a concentrate on offline because we should satisfy our individual base and build up a discussion together with them. As an example, this month we are going to a selection of sporting, musical and social occasions which are matching with your brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the typical spam your buddies and paid-ads strategy that most dating apps prefer to utilize.

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I Was A Mail Order Bride

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